Amazon is closing a Kindle bookstore in China, stopping selling devices

Amazon said Thursday it will close its Kindle digital bookstores in China and stop selling the device …

Amazon said Thursday it will close its Kindle digital bookstores in China and stop selling the device to retailers in the country to change the focus of its business.

The company said in a message in the popular messaging app WeChat that the digital bookstore will cease operations on June 30, 2023. Customers in China will not be able to buy new e-books after this day and will not be able to download books. they have already acquired a year later, the company said. He noted that he will offer compensation to Chinese customers who bought a Kindle this year.

Amazon’s announcement came at a time when foreign technology companies are shutting down or cutting back on China as a strict data privacy law comes into force that defines how companies collect and store data. Such setbacks came from companies including Airbnb, Yahoo and LinkedIn from Microsoft, which last year shut down the Chinese version of their site and replaced it with a board of vacancies without social networking features.

However, Amazon said other businesses in China would continue.

“Amazon China’s long-term commitment to customers will not change,” the statement said. “We have established a broad business base in China and will continue to innovate and invest.”

“As a global business, Amazon is focused on providing valuable products and services to customers through innovation. At the same time, we continue to adjust the strategic direction of our own business and continue to make efforts in those areas that customers need, “- said in another statement of the company, published on its official Weibo account.

The e-commerce giant has highlighted its efforts on cross-border e-commerce in China, as well as its cloud computing technology and services. Amazon also reported that China has 10,000 employees and offices in 12 cities, including Beijing, Shanghai, Hangzhou and Shenzhen.

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