This partnership opens a new generation of larger retailers

NEW YORK, June 1, 2022 / PRNewswire / – Dia & Co, a leader in inclusive fashion, announced today the acquisition of luxury seller 11 Honoré in a bold move that consolidates access to the most coveted brands and a wide range in inclusive fashion. The acquisition of Dia & Co 11 Honoré represents a historic change for the consumer plus, creating the ultimate place for shopping in a variety of styles, brands and prices in sizes 10-32.

“Our announcement today represents a huge leap forward in our mission to ensure true style freedom for our community. In the two decades I’ve been a larger shopper, I’ve promised the opportunity to happily shop for the brands I love, above all , from $ 25 t-shirts to $ 2,500 dresses made on my body, seamlessly in one place, were the ultimate dream, ”said the CEO of Dia & Co Nadia Buzharva. “Joining forces with 11 Honoré has made this dream a reality on our platform and will fundamentally change the shopping experience for our customers.”

Patrick Herningfounder of 11 Honoré, will continue to advocate cooperation in the field of luxury and brands within the Dia & Co team.

“The community between 11 Honoré and Dia & Co is a spirit of partnership,” says Herning. “Both companies are at the forefront of helping simple-sized brands effectively enter larger-sized space. We’ve done this tremendously as separate entities, and now that we’re joining forces, it’s going to be a significant change for a customer who deserves more from the industry. fashion ».

The 11 Honoré collection, a private label capsule for 11 Honoré, is now available for purchase at Dia & Co. 11 Honoré will continue to operate as its own luxury location for e-commerce, 11honore.comuntil the experience is fully integrated into www.dia.com in the coming months.

11 Honoré distinguished himself as a pioneer of modern luxury fashion of larger size when he disrupted the industry in 2017. Over the past five years, it has grown rapidly from a startup that works directly to consumers with celebrity fans, to a company with a dynamic brand partnership, and the recent expansion of Nordstrom stores across the country. In addition to the branded collection of 11 Honoré private labels, brands in the 11 Honoré portfolio include Diana von Furstenberg, Carolina HerreraGood American and Tanya Taylor.

Nadia Budjarva and Lydia Gilbert co-founded Dia & Co in 2015 with a mission to give true style freedom to women of all sizes. Today, the platform features hundreds of brands, including Madewell, Girlfriend Collective, Universal Standard and Third Love. Dia & Co. collaborates with major designers and celebrities to release dozens of limited collections from Betsy Johnson and Rebel Wilson to Venus Williams and an influential girl with curves. The platform serves its avid customer base in ready-to-wear, active clothing, lingerie, swimming, accessories and more in sizes 10-32, representing the largest range of inclusive fashion on the market.


Company 11 Honoré was founded in 2017 Patrick Herning. The luxury e-commerce platform is a multi-channel destination for consumers with a plus. 11 Honoré has brought extended size to luxury homes such as Carolina Herrera and Altuzarra, as well as brands such as Good American and VINCE, are also developing their own label. Its mission is to give more women the opportunity to participate significantly in fashion, and to celebrate and appreciate their bodies, beauty and style. Creating the best designer clothes for the first time in the range of 12 to 24 is only the first step in achieving this mission.


Dia & Co is a leader in inclusive fashion, providing style for sizes 10-32. The company offers a number of brands through Dia Shop and its flagship personal style experience. Dia & Co was founded in 2015 by Nadezhda Bujarva and Lydia Gilbert revolutionize the shopping experience for the plus-community, a group that serves no more than 100 million people. Since then, the platform has expanded to include hundreds of brands and thousands of styles, and created a special, diverse, vibrant community. Visit dia.com for more information.

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