Firmenich signs strategic partnership with ScentRealm in China News

Combined expertise to explore the digital future and improve living fragrances for Chinese customers

GENEVA, May 30, 2022 / PRNewswire / – Firmenich, the world’s largest private fragrance and flavor company, today announces a strategic partnership with ScentRealm, a leading pioneer in digital odor technology based in Hangzhou, China. This partnership, which brings together the know-how of the fragrant home and the explorer of feelings, is the first of its kind in China. This will allow Firmenich to enhance the sense of fragrance and fragrance for its customers and consumers through collaboratively designed digital devices, as well as explore the digital future of fragrances.

“I am pleased to announce our strategic partnership with ScentRealm. Together, we combine Firmenich’s experience in creating fragrances and flavors with ScentRealm’s innovative digital technology, which allows us to explore new applications of fragrance and fragrance for the Chinese market,” he said. Paul Anderson, President, Firmenich China. “This collaboration will strengthen our leading digital innovations in the fragrance and fragrance industry and develop a new exciting experience for our customers and consumers in China».

“We are pleased to work with Firmenich, which has a wealth of knowledge and scientific capabilities in both odor and taste. We also share the same values ​​of innovation, always pushing the boundaries to offer our users the best and most exciting touch experience, ”added Mr. Huang Jianwei, Founder and CEO of ScentRealm.

China is a key strategic market that will stimulate future growth opportunities for Firmenich. We have been consistently investing over 30 years to expand our scope and capabilities Chinaincluding our largest fragrance factory, opened in Zhangjiang in 2019, our first studio of exquisite fragrances in the city center Shanghai from 2019, as well as the unique customer experience center Studio Guangzhou, opened in 2021. Firmenich has commercial and production facilities throughout the country Shanghai, Beijing, GuangzhouKunming and Zhangjiang, as well as a major research center Shanghai.

Firmenich is a leader in the field of digital transformation, introducing the industry’s first fragrance for lingerie with artificial intelligence and the first fragrance in history created by artificial intelligence by combining AI technology with human creativity.

As the first Chinese enterprise to engage in digital fragrance technology and provider of digital fragrance solutions, ScentRealm is committed to exploring breakthrough technologies to offer the best fragrance feel to the end user. It is an official partner of the Asian Games and has opened the “Scent Metaverse”, an autonomous center of experience in Hangzhou y April 2022.

About Firmenich

Firmenich, the world’s largest private company for the production of flavors and tastes, was founded in Geneva, Switzerland, in 1895, and has been in family ownership for 126 years. Firmenich is a leading business company specializing in the research, creation, production and sales of perfumes, flavors and ingredients. Renowned for its world-class research and creativity, as well as a leader in sustainability, Firmenich offers its customers excellent innovations in recipe, a wide and high-quality palette of ingredients and patented technologies including biotechnology, encapsulation, olfactory science and taste modulation. . Firmenich had an annual turnover 4.3 billion Swiss francs at the end June 2021. More information about Firmenich can be found at www.firmenich.com.

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SOURCE Firmenich

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