Homebot’s integration with Black Knight Surefire CRM allows homeowners to effortlessly deliver personalized home finance information | News

DENVER , May 31, 2022 / PRNewswire / – Today, Home botThe award-winning portal for customer engagement and retention, which allows consumers to create wealth through home ownership, has announced integration with Sureleading industry Customer Relationship Management (CRM) and mortgages A program to automate marketing from Black Knight, a leading provider of software, data and analytics that drive innovation in mortgage lending, services and real estate, as well as in the capital and secondary markets. This integration helps streamline the provision of home ownership information to help retain customers.

Using Surefire CRM as a recording system, the API integration updates Homebot with customer data and credit files, initiating an automated workflow that provides monthly personalized Homebot information about home finances. Homebot’s monthly digests have financial dashboards that reflect the appraised value of customers ’housing, potential sale and refinancing scenarios, short-term rental options, investment opportunities and more. With Homebot’s personalized home finance information, borrowers are more likely to contact their loan officer and real estate agent if they are interested in buying their next home.

“Integration with Surefire automates the transfer and continuous updating of customer data so that lenders can immediately enjoy the benefits of Homebot in building relationships,” said the CEO of Homebot. Charlie Pratt. “Homebot’s monthly emails create valuable opportunities for lenders to retain former customers, share a brand with real estate partners and revitalize business.”

“Our integration with HomeBot gives Surefire users another powerful tool that helps build customers for life,” he said. Eric Enright, managing director of Surefire’s Black Knight. “Surefire’s award-winning creative content and automated marketing workflows combined with monthly Homebot emails allow lenders to foster long-term relationships with borrowers by giving them valuable information about the value of their home and alternative financing options.”

About Homebot:

Founded in 2015, Homebot is a customer engagement and retention portal that maximizes reusable and referral business for lenders, giving consumers the opportunity to build wealth through home ownership. The award-winning portal provides personalized, valid intellectual data throughout the lifecycle of home ownership to every customer and prospect. On average, 50% of Homebot’s monthly level of engagement ensures that lenders and agents remain reliable advisors that consumers rely on when making informed decisions about the largest asset they ever own – their home.

Twitter: @BlackKnight @mortgagecrm @homebotapp @VIPMortgageInc #mortgagemarketing #marketingautomation #digitalmortgage #fintech #housing

Media contacts:

Ashley Remstad

Director of Marketing


Leslie Cole

DepthPR for Surefire


(404) 390-3830

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