Budweiser, the official sponsor of the FIFA World Cup in Qatar, will donate stacks of unsold beer to the winners of the quadrennial soccer tournament.
Initially, Budweiser was planned to be sold in eight stadiums in Qatar at certain times before and after the matches. But on Friday, the Muslim country’s conservative royal government banned the sale of beer in those places because Islam forbids alcohol.
“Following discussions between the host country authorities and FIFA, it has been decided to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan venues and licensed venues by removing beer outlets from the periphery of the Qatar 2022 World Cup stadium,” FIFA, soccer’s international governing body, said. stated in statement Friday.
Budweiser has an alternative plan for its warehouses filled with unconsumed booze — to give it all to the Cup champion. U tweet On Saturday, the company showed a picture of beer crates with the words “Winner country gets Buddy. Who will get them?”
“We will organize the main celebration of the championship for the winning country. Because winning fans have taken over the world. We will announce more details as we get closer to the finals,” said a spokesperson for Budweiser’s parent company Anheuser-Busch InBev. told CNN Business Tuesday.
Budweiser, which has sponsored the World Cup since 1986, paid about $75 million for the 2022 sponsorship, according to CNN Business.
